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Industrial and corporate photography are to be traced to my Academic roots. The strong feeling for the plasticity of architecture drives me equally successful in either making it or taking pictures of what is already there.
Patience, spatial vision, empathy with the space is what gives me a privileged ground for high end industrial shots. Of course industry is motion and drama as well, so I am only happy to come closer to the heart of it and capture its life. As for food photography I borrow the shooting technique from my 3D background. Bizarre as it sounds I cherry pick the best practices from my multi disciplinary know-how, thus unusual and striking answers are often to be found. This results in high end photography without any of the time and equipment costs the client has to face in a conventional shot. Space and volume, whirling machinery, the subtle detail only your product has - I and my camera are just the perfect match. |