


| So, I am Arseniy :3 |
and I'm born in Soviet Union in 1981.I moved in Italy in the early nineties, accomplishing all of my studies there. An Academy of Arts diploma in Architecture and Interior Design is soon followed by an extra degree in French literature, which is a passion of mine. While still studying I'm already well busy providing 3D viz for few of the Architects in touch with our Academy. In 2002 I join Baleri Italia as leading 3D designer of the Research and Developement department. Mostly is precise CAD modelling of jewelry, furniture and luminaries. I'm quickly part of the Lighting team as well, engineering the 'Gloria Lux' products. Baleri Italia is a wonderful chance to get in touch with artists like Philippe Stark, Antonio Calatrava, Hannes Wettstein. It is my responsibility to monthly review the Milan showroom design as well as a few elite locations around the fashion capital. In 2007 I'm asked to sustain a newborn advertising company in Italy, offspring of the colossus SAI. From zero to success is the trend of the experience, being in 2009 "Wave 3D e Multimedia" the main Italian provider of Augmented Reality,Real Time apps and projections, backed by a strong portfolio of CG advertising. By 2010 the credo of the Company shifts towards coding and Ipad apps, which is beyond my interests. In 2009 I move to London while also setting up a net deployed Creative Studio, "Pinkyou creative", employing few of the best characters I met through my previous career. This broadened our creative offer of Interior Design, Photography andGraphic to a whole new extent, our main market being the business elite in Moscow. Notable, there, the fourteen months of intense work for Taylor James as Lighting Director and creative pipeline manager. In 2011 I set up, in Moscow, a compact community of architects and designers sharing the interest for the Neo-Slavic style, faded in the twenties. We all believe there was much more to say and eventually the enterprise is well praised by the Russian artistic èlite. Although the last years had seen me on managerial roles I'm still enjoying a hands-on approach and I personally finalize many of the projects that pass through. My strongest contribution to the team work is otherwise the Vision, for I have a proved sense of harmony and balance that inspires and drives my colleagues. God bless my OCD as well, for is a pleasure for me to manage and organize the creative and technical pipelines. If I had to define myself shortly it would be Geeky creative, mr.Right for advertising. I don't like CGI boredom, nor wild creativity. Again, balance is my signature. CGI is a broad language, there is no way to master the whole of it. Practical, business oriented art is what you can expect from me. |